PR Coaching - a great investment in your business.

PR Coaching - all the tools to start your own PR plan.

I offer a number of PR Coaching Plans to give you expert guidance on going alone with your PR.     Over the years I have gained media coverage for clients in national press, parenting magazines, credible websites and regional press.  And you can do this too.

I will show you the secrets of PR, advise you on approaching the press, how to find news-worthy angles and help write that all important press release.

You will receive email support plus a 30 minute coaching session, in addition to the following:

• We provide you with the tools and knowledge to execute a PR campaign.
• Understand how to find news-worthy angles that journalists want to know about.
• Learn how to pitch your idea to journalists.
• Fool-proof ways to write and distribute your press release.
• All the tools you need to create your PR plan.
  

"...... Julie Sherwood is a must for any small business. She really de-mystifies PR and explains in easy to understand language the whole concept. With great ideas to enable anyone to make steps into doing their own PR, this is a useful tool that will keep you coming back and drinking in once again Julie´s input and enthusiasm." Nick and Rachel Webb, Spain


Starting at just £85, this is a great investment for any business.



For more details, please visit www.getinthepress.com or email me at julie@getinthepress.com.

"Julie Sherwood is extremely well-connected within the media and is tenacious and proactive in her pursuit of press coverage. She is also able to work and deliver to tight deadlines, and is always someone who can be relied upon"

Antonia Wilkinson, Head of PR, Penguin Group.

How to talk to a journalist

Approaching the media is one of the real challenges of PR - but it doesn't have to be.

Journalists are real people.  They are doing a job and need to fill their pages.  If you can help them do that, then all the better.

Think about all the media available today - from print media, electronic, radio, newspapers... then think of the different sectors from consumer press to industry, hobbies, sailing, crafts, parenting - there are hundreds of pages which need to be filled every month.

Remember that journalists need people like you and I to supply them with news stories, angles, feature ideas, quotes and statistics. If you start realising that you are helping an editor to do his/her job a little easier, then your PR could really start moving.

PR is just as much about building  a relationship with your media contacts as it is your customers.  Start by introducing yourself to the press, take a look at the magazine/paper they work on, what sectors do they work on.  How can you help them?  Do they need case studies to help with their features?  Perhaps they need a recipe for a family page?   Can you offer life coaching help for a fitness special?

It's best to use a mix of phone calls and email - like any other person.  They could be busy, up against deadline or out of the office for a few days. 

Find out what features they are working on - remember how far in advance some magazines work.

What could you offer them?  Think in terms of value - could you offer them some of your products as a competition prize.  This is a great way to gain a bit of PR space.

Be brave, be bold and give your PR a kick start!




Need a PR Boost? - check out my website (www.getinthepress.com) for PR Packages, Coaching and details of the parenting media database.