Case Studies - a great way to plug your business.

Taking part in features in the press is great fun and a fantastic way to plug your business.

Most often, you will receive a great bit  of publicity for very little cost - and sometimes you may even be paid a fee for taking part.

Every day I receive requests from journalists for people to take part in features.  It might be for someone to give comments on how to save money, or a magazine might need a working mum to talk about how she juggles work and childcare.

Editorial staff are always looking for new people to help with features - they need new talent.  So perhaps you could be a spokesperson for fitness, or you could give your opinion on baby's sleeping pattern, or why organic products are so good for us.   Put putting yourself forward as an expert in your field is a brilliant way to enhance your business profile.

Remember my golden rule - journalists NEED people like you and I to supply them with information.  You are making their job easier by giving them newsworthy stories, facts, statistics or helping by taking part in a feature as a case study.

Some of the time you get a fantastic day out, with a make-over and photo-shoot.  Sometimes, it's just a quick phone call and a photo.  But it's fun, and you often get to plug your business.

Look out for forums (such as the MumsClub network) where you can see journalists requests come in every day.

Need a PR Boost?   I can help with PR Coaching or PR Packages to suit any budget.  Get in touch today.   julie@getinthepress.com


We were absolutely thrilled with the outcome of the PR work that Julie did for us. PR companies can be very daunting for the small business and the cost prohibitive. Julie has found a niche market providing cost effective and friendly PR services to us small businesses who just need a little help some of the time. I would gladly recommend Julie………….SHE’S GREAT!” 
 

Shirley Southworth, www.thecakeboutique.co.uk, who received coverage in Pure Weddings

magazine as a result our work.

Media Pack - how to create one.

A media pack is an essential tool in anyone's PR plan.

Once you've invested time in producing your media pack, you can send it out time and time again to editors and journalists.

Your media pack should include:

A press release on your company.
A biography.
Some great photographs of you and your products.
A sheet with comments on relating to different aspects of your business.
A mini-interview giving an insight into you - positioning you as an expert in your field.

For more information get in touch with me, julie@getinthepress.com.

"Julie Sherwood is extremely well-connected within the media and is tenacious and proactive in her pursuit of press coverage. She is also able to work and deliver to tight deadlines, and is always someone who can be relied upon"

Antonia Wilkinson, Head of PR, Penguin Group.

Why bother with PR?

PR?  That's the same as marketing isn't it?     But how do I advertise my business - it's just sooooo expensive to place an advert in the press!!

These are comments I have heard many a time.  But discover the tricks of PR and you will save yourself time and money - and you'll reap amazing rewards with publicity in magazines and newspapers for a fraction of the cost of advertising.

PR? - Public Relations to you and me.  It's all about building a relationship with your customer through the press.   The aim of PR is to get your business mentioned or featured in articles, to be reviewed in magazines, to be talked about on radio interviews .....you get the gist.

And once you realise that journalists actually NEED people like you and me to provide them with news, with angles, with stories and commentary...then the ideas and confidence really start to kick in.....