Saturday 29 January 2011

Media Pack - how to create one.

A media pack is an essential tool in anyone's PR plan.

Once you've invested time in producing your media pack, you can send it out time and time again to editors and journalists.

Your media pack should include:

A press release on your company.
A biography.
Some great photographs of you and your products.
A sheet with comments on relating to different aspects of your business.
A mini-interview giving an insight into you - positioning you as an expert in your field.

For more information get in touch with me, julie@getinthepress.com.


"Julie Sherwood is extremely well-connected within the media and is tenacious and proactive in her pursuit of press coverage. She is also able to work and deliver to tight deadlines, and is always someone who can be relied upon"
Antonia Wilkinson, Head of PR, Penguin Group.

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