Most often, you will receive a great bit of publicity for very little cost - and sometimes you may even be paid a fee for taking part.
Every day I receive requests from journalists for people to take part in features. It might be for someone to give comments on how to save money, or a magazine might need a working mum to talk about how she juggles work and childcare.
Editorial staff are always looking for new people to help with features - they need new talent. So perhaps you could be a spokesperson for fitness, or you could give your opinion on baby's sleeping pattern, or why organic products are so good for us. Put putting yourself forward as an expert in your field is a brilliant way to enhance your business profile.
Remember my golden rule - journalists NEED people like you and I to supply them with information. You are making their job easier by giving them newsworthy stories, facts, statistics or helping by taking part in a feature as a case study.
Some of the time you get a fantastic day out, with a make-over and photo-shoot. Sometimes, it's just a quick phone call and a photo. But it's fun, and you often get to plug your business.
Look out for forums (such as the MumsClub network) where you can see journalists requests come in every day.
Need a PR Boost? I can help with PR Coaching or PR Packages to suit any budget. Get in touch today. julie@getinthepress.com
We were absolutely thrilled with the outcome of the PR work that Julie did for us. PR companies can be very daunting for the small business and the cost prohibitive. Julie has found a niche market providing cost effective and friendly PR services to us small businesses who just need a little help some of the time. I would gladly recommend Julie………….SHE’S GREAT!”
Shirley Southworth, www.thecakeboutique.co.uk, who received coverage in Pure Weddings
magazine as a result our work.
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