Sunday 27 February 2011

Building a Media Database

Imagine your product appearing in an article in a top glossy magazine or national  newspaper.  Even better - imagine if you paid next to nothing for the privilege of having your product mentioned by a journalist - often deemed far more credible than an advert as well!

This is what great PR is all about - getting your product featured in magazines and newspapers for less than paying out for an advert. But how?

Well you can do this by investing in a media database. You can create one yourself, or purchase a database such as the Parenting Database, as featured on my website at www.getinthepress.com.

It really is worth investing in a quality media database.  If you are targeting the parenting sector or women's sector then this database is perfect for you.

If you are unsure of who to contact, or simply don't have the time to trawl through and find the right editorial person to speak to then this Parenting Database can help.

 http://www.parentingmagazinecontacts.co.uk/

A media database should contain the names, phone numbers and email addresses (as well as addresses) of the journalists on each magazine, newspaper, website or radio or TV station you need.  Some editorial teams have around 10 members of staff on them - tracking down the one you need can be tricky.  Even more so when freelancers are involved!

The Parenting Database has over 200 journalists contacts waiting to hear about your business.  The database includes national newspapers, women's magazines, parenting and pregnancy magazines, regional magazines, radio and TV.


Take a look at this link for more information on the database, and start having instant access at your fingertips to spread the word about your business TODAY!
http://www.parentingmagazinecontacts.co.uk/

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