Should you email or post your press release out?
The majority of journalists prefer press releases to be sent out via email these days - although be careful you don't clog up their inbox with images.
But then do remember that journalists receive hundreds of press releases every day, so your release could get lost. So if you have the budget, you may prefer to post your press release initially - particularly until you have built up a relationship with your journalist.
Overall though, you can't beat a good mix of talking to journalists over the telephone, popping them a quick email and taking time to build up your relationship. That is imperative in PR. Building the relationship can lead to some fantastic PR coverage.
Remember - journalists and editors are human. They are doing a job. They need to find newsworthy stories, facts and quotes to fill their pages. So try to think that when you approach your media contacts, you are in fact trying to help them by providing newsworthy features.
Hope that helps.
“If professional PR is what you are looking for, then you have come to the right place by hiring Julie. Julie is warm, friendly, patient and took the time to familiarize herself with my business and the result was a very professional engaging PR. Thank you ever so much Julie” x x
Sherene Murray, Tee's Caribbean Recipe Kits.
No comments:
Post a Comment