Feeling low about your PR?

We all have days when we feel really lost about our business.   It could be the weather, perhaps  low sales or just the way you are feeling.

But remember these magic words a wise old lady once told me:


"You can turn your business around within a week".


And repeat.   "You can turn your business around within a week".

How?


1.    Look at your current customers.  Who are they?  How do they find you?   Do they come back for more?  Your current customers are your best customers - they already know you so invest some time with them.  Offer them a discount for repeat business, ask them to recommend a friend and offer a prize draw for everyone.  Send them a newsletter telling them about a new product.

2.    Who uses your product?   Why do they need your product?  Draw a spidergram, and just doodle ideas as to why someone would use your product.  Does it save them time?  Perhaps it makes them feel good, does it offer health benefits?   Then use these ideas to help you work out how to tap into your target audience.

3.   Do you subscribe to any media requests outlets?  Is your contact database up to date?  It is worth spending time and money on your contacts.  This after all, is what good PR is about.  Have good contacts, take time to get to know them.

4.  What can you offer a journalist?  Remember, journalists need people like you and me to provide them with news, feature ideas, competition prizes, statistics etc.  Offer them value.  Think how you can help them.

5.  And finally - remember that journalists are always on the look out for new contacts and products to feature in their magazines.  Don't give up. 


Still need a PR Boost?   Contact me about my PR Coaching to help you.