News and inspirational tips for your PR Plan.........

News, editorial requests and tips for creating your own PR Plan......


This month, I've got my clients featured in Woman's Own, The Sun, Real Parenting and more....and you can do it too.  Make sure you really know your customers and the typical  media they will use.  Understand the magazines and newspapers, really spend time looking through them, making a note of articles and features that you would love to get involved in.  Keep your media database up-to-date and send out regular press releases to your contacts.  You may like to consider investing in a media database - ask me for more details.

Work in Advance
Big monthly magazines are working on April and May issues now - so make sure you are thinking creatively with that in mind.

Consider Competitions
A great way to secure some coverage - competitions add value to a magazine. Just remember to find out what the minimum prize value is of prizes that you will need to contribute to secure some coverage.

Don't Be Afraid to Help - remember, journalists need people like you and me to supply them with ideas, opinions, stats and figures.  They rely on people supplying them with information to fill their pages.  Think about how many newspapers, magazines, web-pages etc there are every week. And how many pages there are to be filled with news.  So think creatively and you could be appearing on those pages and drawing people to your business.

Get a Media Pack
Be organised and invest in a media pack. Take time to write a press release on your company, a biography and get some good photographs taken of you and your products.  Have them ready as a PDF to send out to journalists. 

Case Studies - a great way to secure some coverage for business. If you are happy to take part in features, to give your opinion or views on something, this is a fantastic way to plug your business AND have a fun day out too.   Every day I receive requests from journalists looking for people to comment, interview or take part in a feature. Please email me for more details of this.

Take a look - here's a piece of coverage on our client BaBeeCard - a great example of using PR creatively.  We contacted the editor and proposed this article, which we wrote and sent it - and hey presto!  A perfect piece of coverage for a fraction of the cost of advertising.

http://www.realparenting.co.uk/pt_get_financially_savvy.htm